
UBS has strengthened its presence in the Middle East by opening a new advisory office in the Abu Dhabi Global Market, marking its second location in the United Arab Emirates.
This expansion confirms the bank’s long-term commitment to the region and its ambition to deepen customer relationships across one of the world’s fastest-growing wealth centers.
Beatrice Martin, head of UBS in Europe, the Middle East and Africa, described the move as an “exciting milestone” for the company, saying it reinforced the “significant opportunities” that UBS sees in the Middle East.
She added that UBS’s “global connectivity and strong capabilities” will help deliver integrated solutions to clients in Abu Dhabi and beyond.
The new branch of UBS AG will advise clients directly from the Abu Dhabi Global Market, with assets booked in Switzerland, and will focus on high-net-worth individuals, corporates and sovereign investors.
Christel Novakovic, head of global wealth management at UBS in Europe, the Middle East and Africa, said the opening “is a testament to our deep belief in the potential of the region and our unwavering commitment to our clients here.”
Arvind Ramamurthy, chief market development officer at ADGM, said UBS’s arrival “highlights ADGM’s position as a leading global wealth management hub.”
UBS has been operating in the region for more than 60 years, and said that the new office will enable it to achieve further growth as total personal wealth in the Middle East continues to rise, which now exceeds $5.7 trillion.