Last week, Nubank announced the appointment of Michael Rihani as the new Crypto president, which increases its reinforcement to digital assets where adoption is accelerated throughout Latin America.
Rihani, the pioneer of the veteran product with more than 15 years of experience, will supervise the growth and development of Nubank Crypto, the company’s platform that enables customers to buy, sell and store digital currencies directly in the Nubank application.
The service has already attracted 6.6 million users. It will submit a report to Thomaz Fortes, CEO of Crypto and digital assets.
“I devote the rest of my career for Bitcoin and improve the financial system in the world,” Rihani said.
“If you want to build something new and effective, there is no better place than Nubank.
Rihani brings large -scale technology accreditation data. At Coinbase, he held the position of product manager, leading fields including transfers, payments, discount companies and credit cards for the company.
His career also extends to the Cash application, where he contributed to the development of financial products, as well as Tesla, where he worked with Elon Musk to provide Bitcoin payments to the company’s website. In Apple, he played a major role in leading products like Apple Pay on the web, Apple and Apple Cash.
The date emphasizes the aspirations of Nubank to expand its role in the ecosystem for digital finance and unify its leadership in adopting encryption throughout the region.