
Standard Charterd (Hong Kong) announced on Wednesday that it launched SC Invest, a new platform for investment in funds aimed at meeting the needs of wealth management for young emerging young customers.
The bank stated that SC Invest simplifies the investment process, allowing the account to open and funding a funding subscription in only three steps.
It provides four institutional provinces sponsored by the main investment office, with the minimum investment of $ 100 Hong Kong, no subscription, recovery, or platform fees.
Standard Chartrad said the platform aims to address this growing client sector by providing low entrance thresholds and diverse wallets globally.
Each portfolio in more than 20 boxes and boxes in circulation on the stock exchange across the regions and asset categories, and targets different financial targets under the names of “Cash+”, “Income”, “balanced” and “growth”.
Alason, who is the head of wealth solutions at Standard Chartered Hong Kong, said the bank witnessed “great potential” in the digital wealth solutions to the emerging wealthy customers.
“SC Invest, with a low minimum investment requirements and carefully designed governorate, addresses investment pain points in the emerging archaeological sector, with the bank to enhance the penetration of wealth solutions, expand the customer base, achieve the customer communication goal, and agree with our archaeological strategy from the group.”
In the first half of 2025, the bank’s digital wealth solutions increased by 1.2 times on an annual basis, which exceeded the growth rate in 2024. The launch of SC Invest represents another step in the Standard Charted strategy to capture its market share between younger investors and activists in Asia.