AJ Bell reported the strong second quarter, where the assets under management climbed (AUA) the record to 90.4 billion pounds from March 31, 2025, an increase of 13 % on an annual basis and 1 % quarter of a quarter of a quarter.
The company revealed in the Q2 trading update on Thursday that its platform attracted 32,000 new customers in a three -month period, and ending a quarter with 593,000 platform clients, an increase of 18 % during the past year.
It was said that customer growth was driven through the channels of both counseling and consumer channels (D2C).
The numbers of advice increased to 177,000, while D2C customers increased by 23 % year on an annual basis to 416,000. The D2C platform has also delivered semester growth in customer numbers and net flows.
The total flows across the platform increased by 18 % to 4 billion pounds, compared to 3.4 billion pounds in the same period last year. Pure flows grew by 19 % to 1.9 billion pounds.
The assets subject to management (AUM) within AJ Bell Investments reached 7.5 billion pounds, an increase of 29 % on an annual basis. The net flow of 0.4 billion pounds, match the previous public number.
“We have continued the strong start to our financial year, as our platform attracted more than 30,000 new customers in the quarter and achieved net flows of 1.9 billion pounds to exceed 90 billion pounds from AUA for the first time,” said CEO Michael Samar.
Despite the recent fluctuations of the market, AJ Bell noticed an increase in the D2C trading activity in early April, where more than 75 % of trading was purchased, as it reached more than 300 million pounds in net investment. The company is still optimistic about its long -term growth prospects.